From November 28th to 30th 2025, the 2025 Teaching Annual Conference and Marketing Development Forum of Chinese Marketing Association of Universities themed Cross-border Symbiosis: Breaking the Dilemma and Reconstructing AI+Marketing Education was grandly held in Wuhan Hubei Province. Hosted by Chinese Marketing Association of Universities and undertaken by School of Business Administration of Hubei University of Economics, the event gathered experts scholars young researchers and outstanding representatives from well-known universities research institutions authoritative journals and leading enterprises to focus on the innovation and practice of marketing education in the AI era.
Professor Zhu Fangwei, President of Zhongnan University of Economics and Law, was invited to attend and deliver a keynote speech titled Reflections on Talent Training Reform. President Zhu pointed out that educational reform in the AI era is deepening. Universities must improve personalized and modular curriculum systems enhance the refinement of teaching content emphasize student-centered training concepts encourage cross-border integration in marketing education and strengthen teachers’ forward-looking role positioning to support students’ all-round development.
Keynote speech by Professor Zhu Fangwei President of ZUEL at the forum
Professor Wan Houfen, Emeritus Professor of the Department of Marketing Management of the SBA, attended as a special guest and delivered a keynote speech titled Reflections on Building an Education Power. Centering on the strategic deployment of the Outline for Building an Education Power 2024-2035, she elaborated on the education power strategy educational function positioning curriculum system construction and universities’ mission in the new era.
Keynote speech by Professor Wan Houfen of ZUEL
Many teachers from the Department of Marketing Management were invited including Professor Fei Xianzheng Professor Wang Xingang Associate Professor Sun Hongqing Associate Professor Ma Ruijing and Dr. Guo Maiju. They actively participated in keynote speeches forum discussions and teaching achievement displays showcasing the school’s professional strength in marketing discipline construction.
Associate Professor Sun Hongqing delivered a closing report titled AIGC Traffic Shadows in New Media Marketing and Reconstruction of Three-Body Marketing Civilization, providing important ideas for breaking traffic dilemmas in the AIGC era and arousing enthusiastic responses. Professor Fei Xianzheng hosted a special report and commented on teaching achievements as a judge. Professor Wang Xingang delivered a report on the characteristic development of marketing majors at a sub-forum. Associate Professor Ma Ruijing provided professional comments on six teaching papers as a judge.
Themed report by Associate Professor Sun Hongqing
Professor Fei Xianzheng hosting the special report session
Themed report by Professor Wang Xingang
Associate Professor Ma Ruijing commenting on teaching papers
The active participation of the SBA’s marketing teachers fully demonstrated ZUEL’s advantages in marketing discipline construction and teaching reform as well as its achievements in cutting-edge fields such as AI-empowered marketing. It further enhanced the discipline’s national influence and reputation, injecting new momentum into deepening educational reform and promoting disciplinary innovation.
